Thursday, 21 November 2013

Reigniting Your Business - 9 Steps To Recovering Your Passion

Why did you start your business? What have you achieved so far? Recapture your emotions surrounding why you started and take time to celebrate your achievements  Note all of them, the big and the small.

What don't you like about your business? What would you change if you could? What can you change now? Remember it is YOUR business so it is up to you how you run your business. Some things might be out of reach to fix now but having the list is a step forward.

Get yourself a network! While this is important when you start a business I believe this is ESSENTIAL when you're running a business. Sometimes we place our trust in the wrong people who perhaps don't have our best interest as a priority. Having a mentor or coach or even a sounding board is so valuable for your business. 

Failing to Plan is Planning to Fail. It doesn't matter if you use a full business plan, a creative visual board or even a video. What matters is that after having considered what you have done or achieved and why, you then decide where you are going and how. You will discover, should you continue to operate without goals and/or a plan you will be back here looking for ways to re-light your fire.

Balance. I can't stress this enough. You need to have balance in your life and your business. Too much of either and the other suffers. You need quality down time away from the business to be at your best for your business. You also need time with your family to really appreciate what all the late nights and hard work is for.

Do something different! Creative people tend to get fed up when making the same item over and over and over again. Similarly if your work is focused on custom creations, you are limited by your customer's creativity. Break out! Make .. anything! Be creative!

Did your lightening bolt of electricity surge you towards a possible new product? Following on from being creative for creative sake, have you discovered a new product that you could introduce to your business. They do say a change is as good as a holiday.

How long has your business been operating? Have you reviewed your brand recently? Re-branding (especially if you are incorporating new products) can sometimes bring life back to a business. Use this opportunity to consider everything about your brand and if it all still fits with what you are doing.

If you have been burning out for a while, chances are taking a break from the business is just what the doctor ordered. So you might not be able to jet off to an exotic location, but whatever you do, business is off limits. Complete shut down to get your mind really rested. Look after yourself. Get your hair done and pamper your soul. Come back refreshed and raring to go!

Remember to celebrate yourself and your wins along the way. All work and no play makes for a very dull, cranky handmade business owner.

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